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Creating a Unique User Experience

Posted by: Steven Lowry    Tags:      Posted date:  November 17, 2011  |  No comment


November 17, 2011

I am going to state the obvious: Apple has a major advantage over many companies in the tech space. Not because of their cash on hand or their brand (which are both are incredible), but the experience they create with each and every product/service they create.

They are the gold standard of how companies should create a user experience. Just unboxing an Apple product is a great experience that has been meticulously and intentionally thought out. Doing a simple Youtube search for “unboxing videos” will prove the importance of creating a compelling experience. It’s the appetizer to the main course, which is the product itself.

Most companies main focus in making their product as inexpensive as possible to make the margins they need. It seems that Apple’s focus is creating the best experience possible and they are able charge a premium for that. Just think about that change of philosophy.

Are you creating an experience that allows you to charge a premium for your products/service?

Here’s a few tips on how to create a better user experience for your business:

  • Minimize the amount of steps you make your users go through in the sales process, contacting you, using your products/services, etc.
  • Be sure the features of your product/service make your users smile, not cringe from frustration.
  • Create a professional, clean and streamlined presentation of your products/services online and for retail. We have so much clutter in our own lives, keep it simple and to the point.
  • Remove the barriers to a great experience as much as possible. This could be unnecessary contracts, waiting in line, confusing directions, etc.
  • We all love to feel a part of something. Strategize with your team and discuss ways you can make your users feel like they are a part of what you’re about.

    Any tips on how you create superb user experiences for your users/consumers/clients? Leave a comment.