Blog

November 21, 2011

As entrepreneurs, it is easy to come up with great ideas, but an idea is only as good as its implementation. You can not think for a moment that failure is an option. Most people I talk to have a "backup plan" which is another way to say "I don't believe in my concept or myself enough so I will just have a way out if it doesn't work." This always frustrates me as a mentor. Psychologically, you have already given up and set the stage for a quick exit if things get tough, and they will get tough.

I find that most of my new startup clients hit a brick wall of self doubt, concept uncertainty...

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November 17, 2011

I am going to state the obvious: Apple has a major advantage over many companies in the tech space. Not because of their cash on hand or their brand (which are both are incredible), but the experience they create with each and every product/service they create.

They are the gold standard of how companies should create a user experience. Just unboxing an Apple product is a great experience that has been meticulously and intentionally thought out. Doing a simple Youtube search for "unboxing videos" will prove the importance of creating a compelling experience. It's the appetizer...

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November 16, 2011

As exciting as a new website can be, this one in particular is special to us because it symbolizes the purpose that today's websites should serve. At times, this was a struggle for me as I continue to break some of the old paradigms of traditional business. Luckily, I have been paired with a millennial partner that emboldens me to continuously question the status quo with the confidence that it has already changed in the mind of the consumer. Websites need to be a true connection point between the consumer and the company with a focus on serving the consumer. This means not serving them by simply...

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